Writing for Impact and Results

You’ve likely spent time rewriting a message, unsure if it’s clear enough, or you’ve hit send, only to realize it didn’t have the effect you intended. Unclear writing can lead to confusion or delays, leaving you second-guessing your communication. When time is short and pressure is high, it’s easy to lose sight of structure, tone, or clarity. 

This workshop offers a focused approach to improving day-to-day writing. You’ll learn how to write clearly and professionally, organize your ideas for impact, and apply plain language principles that help your message get through the first time. Whether writing an email or a short document, you’ll practice strategies to help you edit quickly and communicate more precisely. 

By the end of the session, you’ll have tools to improve clarity and reduce miscommunication in your daily writing. You’ll be more confident in your writing and contribute to a workplace where information flows more smoothly and decisions happen faster. 

Learning objectives

• Recognize why clear writing matters in workplace communication. 
• Structure content to reflect your reader’s needs. 
• Apply plain language principles to write with clarity and conciseness. 
• Edit and revise to reduce confusion and improve flow. 
• Use formatting techniques and visual elements to emphasize key points and improve accessibility. 
• Format emails and short documents for visual clarity. 
• Reduce sentence and paragraph length for greater impact. 

Who should attend:

This session is ideal for professionals who want to improve the quality and clarity of their everyday workplace writing. Whether you’re drafting emails, preparing short documents, or responding to requests, this workshop offers practical tools to help you write with more focus and impact. 

You should attend if you: 

• Regularly write emails, short reports, or internal communications
• Spend time editing messages without feeling confident in the result 
• Receive feedback that your writing is too wordy or unclear
• Want to reduce misunderstandings caused by vague or cluttered writing 

Facilitator

Susan Portelance

Instructor, Eclectic Communications

Susan is an instructor, instructional designer and writing coach for Eclectic Communications. After many years in the corporate world, Susan has turned her love of language into a career as a writer, editor and trainer. As an editor, Susan works with her clients to craft effective communications – from newsletters and blogs to eBooks and proposals. Susan brings to the classroom over 20 years of training experience and four years of Toastmasters participation where she has honed her public speaking and leadership skills.Susan has completed training in adult education, presentation skills and coaching skills. She is certified to deliver presentations, workshops and one-on-one sessions using the EQ-i 2.0 Emotional Intelligence instrument. Susan is also a Certified Training and Development Professional (CTDP).

Fees

• QNET Members: $419.00 + GST  | QNET member list
• Event Partners (see list below): $419.00 + GST
• Non-Members: $489.00 + GST | Join QNET

Please review event Terms & Conditions

Cancellations (by the attendee) must be received in writing no later than 8 days prior to the course start. 

Course Credits

• An optional course (7 credit hours) in the 70 credit hour QNET Certificate in Management Development (CMD). 
• Eligible for credit in the CAM:OE (Certificate in Applied Management: Organizational Effectiveness) in partnership with the University of Manitoba, Continuing Education

Funding provided by The Manitoba government.

111

111